Jaya Grocer named HYROX Malaysia's official national supermarket partner
The tie-up comes with a new Fitness & Wellness Section now available at seven selected Jaya Grocer outlets.
PETALING JAYA – Jaya Grocer and HYROX Malaysia have entered a strategic partnership that makes the grocery chain the Official National Supermarket Partner, strengthening efforts to promote healthy living by combining quality nutrition with high-performance fitness.
Jaya Grocer chief executive officer Daniel Teng said the company believes well-being begins with consumers' daily choices — not merely keeping an active lifestyle, but also obtaining quality food that supports a range of nutritional needs.
"Through this collaboration with HYROX Malaysia, we hope to bring together nutrition, fitness and community experiences that encourage Malaysians to explore an active lifestyle in their own way," he said in a statement.
More than 250 SKUs
Teng said the partnership is also supported by the launch of a Fitness & Wellness Section, offering a dedicated shopping experience to make it easier for customers to find products suited to an active lifestyle.
The section is currently available at seven selected Jaya Grocer outlets, featuring more than 250 stock keeping units (SKUs) from local and international brands, spanning sports nutrition, protein drinks, hydration, functional foods, recovery needs and wellness products.
He added that Jaya Grocer plans to expand the section to more outlets in future, while continuing to supply fresh produce, quality proteins and everyday cooking ingredients to customers.
The launch was officiated by Deputy Youth and Sports Minister Mordi Bimol together with Jaya Grocer's management team, marking the start of the official collaboration between both parties in strengthening a healthy and active culture in Malaysia.
'A sport for everyone'
HYROX APAC managing director Gary Wan said HYROX was designed as a sport for everyone regardless of fitness level, giving more individuals the chance to challenge themselves and adopt healthier lifestyles.
"The partnership with Jaya Grocer reflects a shared commitment to supporting the growth of fitness, personal well-being and stronger communities, while encouraging more Malaysians to move actively, challenge themselves and lead healthier and more active lives," he said.
Quotes translated from the original Malay-language statement.
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